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The BlueVision Chronicles:
KalBlue Group's information blog that helps people stay up to date with the latest trends in creative, marketing, print, and all things KalBlue Group.


How to Use Brochures to Strengthen Your Brand (Without Overthinking It)
You want your business to look professional, polished, and trustworthy; but when your brochure doesn't match the quality of your work,...

Brady Young
Jun 103 min read
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6 Visual Design Tips That Make Your Printed Sales Collateral More Persuasive (and More Effective)
If you’ve ever handed someone a brochure or left behind a sales sheet, you’ve probably wondered: Did it make an impression or did it hit...

Brady Young
Jun 33 min read
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Creating Effective Print Materials: 6 Myths That Could Be Costing You Sales
Print has long been one of the most trusted tools in the sales and marketing toolbox—and for good reason. It’s tangible, memorable, and...

Brady Young
May 303 min read
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Patriotic Designs for Memorial Day: H.O.N.O.R. in Print
Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared...

Brady Young
May 272 min read
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Showcase Your Brand with Unique Printing Techniques That Reflect Your Style
Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or...

Brady Young
May 223 min read
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Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design
Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most...

Brady Young
May 203 min read
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From Meetings to Marketing: 5 Ways to Use Custom-Printed Folders
A well-crafted presentation can set the tone for a successful business relationship. Custom-printed folders not only organize important...

Brady Young
May 72 min read
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Spring Into Sales: Building Your Complete Sales Toolkit
Spring is a time of renewal and growth—making it the perfect season to refresh your sales strategy. As businesses prepare for warmer...

Brady Young
Apr 223 min read
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Personalized Print Marketing: A Proven Way to Connect with Customers
Customers expect more than generic messaging. They want content that speaks directly to them and are 80% more likely to purchase from...

Brady Young
Apr 183 min read
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Make an Impact: Using Pocket Folders as the Ultimate Presentation Tool
Whether you're pitching to a new client, presenting a proposal, or showcasing your company’s products, the way you deliver your materials...

Brady Young
Apr 153 min read
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9 Ways to Use Print to Drive More Traffic to Your Website
Print marketing is a powerful tool for capturing attention and guiding customers to take action. Whether through business cards,...

Brady Young
Apr 133 min read
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Organize with Style: The Power of Pocket Folders in Professional Presentations
Whether you're presenting a business proposal, sales pitch, or marketing materials, organizing and displaying your documents can make all...

Brady Young
Apr 82 min read
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From Retail to Healthcare: How Print Newsletters Keep Customers Engaged
In an age of digital saturation, businesses are constantly seeking ways to connect with their customers in a meaningful, memorable way....

Brady Young
Mar 252 min read
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Winning Attention with Direct Mail That Works
Your audience is surrounded by ads—emails, social media posts, banners, and pop-ups at every turn. With so much competition for...

Brady Young
Mar 203 min read
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Data Over Luck: How to Get Better Results from Your Print Campaigns
Many businesses still rely on luck in marketing—hoping their message reaches the right people at the right time. But hope isn't a...

Brady Young
Mar 183 min read
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Streamline Your Sales Process with the Power of Print
Sales success often hinges on how easily your customers can understand and trust your offerings. Making the decision-making process...

Brady Young
Mar 43 min read
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Modern Business Cards: Where Print Meets Technology
Gone are the days when business cards were static pieces of paper. Today, they are dynamic tools that merge the power of print and...

Brady Young
Feb 282 min read
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Your Brand in Hand: The Power of Custom Business Cards
Imagine you’ve just wrapped up a conversation with a potential client or business partner. As the discussion concludes, you reach into...

Brady Young
Feb 282 min read
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Command Attention: Business Cards as Brand Ambassadors
While we live in a digitally driven world, where networking often involves online profiles and QR codes, the business card continues to...

Brady Young
Feb 283 min read
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Designing for Impact: Visual Strategies to Boost Your Business Image
Designing for Impact: Visual Strategies to Boost Your Business Image Your brand’s image is one of your most valuable assets. Every design...

Brady Young
Feb 282 min read
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